The ‘Mary Kay For Marijuana’ Throws Pot-Selling Parties For Seniors

In California, seniors are getting together to sample weed-laced lip balms, topical ointments, and tinctures in Mary Kay-style parties at their retirement communities.

Baby boomers make up one of the fastest growing age groups to embrace marijuana. One study found a 71{b163ed859cc9a16ba73837184ee02d2cdeccd9aa6dd670f1698634a383290a0c} increase in marijuana use among adults aged 50 and older in the last decade.

A San Francisco-based startup is capturing their interest with direct-sales events inspired by the cosmetics companies that have done the same for decades.

Octavia Wellness has 50 employees, called wellness consultants, who tour California’s senior communities — those geared towards active adults — and host parties that educate residents on the medical uses of cannabis. The startup specializes in non-smokeable materials, like oils and tinctures, that provide relief without the high.

Since the company’s pilot program launched in 2016, Octavia Wellness has expanded from a team of three to over 50 and raised over $835,000 in a seed round of financing.

Carrie Tice, the cofounder and CEO of Octavia Wellness, started the company to help personalize the experience of buying and using marijuana for baby boomers.

Read more at Business Insider.