Science Explains Why You Love Morgan Freeman’s Voice

What is it about Morgan Freeman’s voice that makes us love it so, tasking it to play the voice of God in movies or to guide us safely to our destination through the navigation app Waze?

It turns out, there are some science-backed reasons why Freeman’s voice has so many fans.

One explanation is rather straightforward: “Some of the voices we hear all the time, they really form the backdrop of our lives,” says Pamela Rutledge, director of the Media Psychology Research Center. At the movies, we’ve watched Freeman play the good guy over and over again, and those years of positive associations add up. “You would turn right when he told you to,” Rutledge says. Time.com