Martha Stewart’s Path To The Chinese Consumer

Her name is synonymous with all things home, from holiday hosting to decorating and wedding planning.

That said, will the Martha Stewart name translate in China? The domestic diva is en route there now to find out.

Sequential Brands, which owns the Martha Stewart brand, and Chinese e-commerce giant Alibaba are announcing a partnership that kicks off with a Tmall Super Kitchen event—headlined by the lifestyle guru herself.

Read more at CNBC.