How C-SPAN Became America’s Therapy Channel

Unlike any other news outlet in Washington, the whole premise of C-SPAN is that no one employee is a star. There is no one who considers himself or herself a “brand.” And crazily, no one is working to build a “brand” or boost a Twitter following.

Which, in fact, is the brand.

Kind of like Seinfeld — a show about nothing — it’s a channel where hosts seem like blank slates. Maybe they’re a little more like therapists who prod with a nod and won’t tell you what they’re thinking. They are not mannequins. They are supposed to be that way. No reaction. No opinion. Just listen. Inform. Nod. And listen some more.

What a concept.

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